SHAPE BEACON

WEB BEHAVIORAL DYNAMICS

CLOUDFLARE-NATIVE DEPLOYMENT

Behavioral analytics for Cloudflare-hosted sites

Traffic counts show that visits happened. Shape Beacon adds a compact view of how interaction unfolded—through measured dynamics such as intensity, rhythm, exploration, and coherence.

TRAFFIC COUNTS

Visits and volume

Useful for understanding how much traffic reached a site and where it went.

SHAPE BEACON

Interaction dynamics

Adds behavioral summaries for comparing patterns, reviewing session quality, and investigating unusual or automation-like activity.

HOW DEPLOYMENT WORKS

Verified onboarding, with a deployment choice

  1. Connect Cloudflare: Shape Beacon verifies domain access and displays the zones available to your account.
  2. Select a domain: The chosen accessible zone becomes the domain authorized for Shape Beacon.
  3. Choose deployment: Use optional automated deployment through a Cloudflare Worker route, or choose manual injection.
  4. Keep telemetry first-party: The managed route serves the SDK and accepts telemetry at /_sb-metrics/ on the connected site.

Shape Beacon is an independent product built for Cloudflare-hosted sites. It works alongside existing Cloudflare analytics without modifying them.

THE RESULT

A compact page-session summary

Each qualifying page session produces a distribution across six Shapes and four interaction dimensions, along with operational fields such as URL, duration, event count, and device category.

The dominant Shape is the strongest measured pattern in that page session. It is a signal for comparison and investigation—not a conclusion about visitor identity or intent, and not a replay or content capture.

COMPARE

Experience changes

Compare measured interaction patterns before and after a UX change or across experiences.

INVESTIGATE

Unusual traffic

Surface unusual or automation-like interaction patterns for further investigation without asserting certainty.

INTERPRET

Session quality

Evaluate traffic through behavioral patterns rather than relying on pageviews alone.

LEARN MORE

Built on Workers and D1

Read the engineering note on archiving analytics with D1 and Workers, or browse the complete Shape Beacon article index.