SHAPE BEACON

WEB BEHAVIORAL DYNAMICS

WEBSITE BEHAVIORAL ANALYTICS

Understand how interaction unfolds on your site

Traffic counts show that visits happened. Shape Beacon adds a compact view of how interaction unfolded—through measured dynamics such as intensity, rhythm, exploration, and coherence.

TRAFFIC COUNTS

Visits and volume

Useful for understanding how much traffic reached a site and where it went.

SHAPE BEACON

Interaction dynamics

Adds behavioral summaries for comparing patterns, reviewing session quality, and investigating unusual or automation-like activity.

HOW DEPLOYMENT WORKS

Verify your domain, then install collection

  1. Add a site: Register the domain you want to measure.
  2. Verify ownership: Publish the provided DNS TXT record to establish domain authority.
  3. Install collection: Add the browser SDK to your site, or choose an available managed deployment in the workspace.
  4. Review summaries: Explore Page, Cross-Page, and Historical Analytics as your domain becomes eligible.

The SDK records compact behavioral summaries without session video, raw clicks, keystrokes, or page content.

THE RESULT

A compact page-session summary

Each qualifying page session produces a distribution across six Shapes and four interaction dimensions, along with operational fields such as URL, duration, event count, and device category.

The dominant Shape is the strongest measured pattern in that page session. It is a signal for comparison and investigation—not a conclusion about visitor identity or intent, and not a replay or content capture.

COMPARE

Experience changes

Compare measured interaction patterns before and after a UX change or across experiences.

INVESTIGATE

Unusual traffic

Surface unusual or automation-like interaction patterns for further investigation without asserting certainty.

INTERPRET

Session quality

Evaluate traffic through behavioral patterns rather than relying on pageviews alone.

LEARN MORE

Explore the approach

Read the privacy-first analytics overview, or browse the complete Shape Beacon article index.